Floya: Transforming Mobility in Brussels

29 April, 2025 by
ngage Marcom

Over the past year, Floya has established itself as a game-changer in how people navigate Brussels. Launched by STIB-MIVB, this multimodal mobility app has quickly become an essential tool for residents and visitors alike, with over 217,000 downloads to date. Floya’s success highlights the growing demand for integrated, user-friendly, and sustainable transport solutions in urban environments.

A Seamless Multimodal Experience

Floya offers a seamless platform that integrates 10 public and private mobility providers, including Dott, Villo!, Cambio Brussels, Poppy Mobility, De Lijn, SNCB, TEC, Bolt, Taxis Verts, and STIB-MIVB. This solution allows users to plan, book, and pay for their journeys across multiple modes of transport—all within a single app. By simplifying the user experience and being the only actor to offer intermodal journey planification beyond public transport, Floya encourages the adoption of sustainable travel options and reduces reliance on private cars, contributing to a greener urban environment.

The app’s design reflects the priorities of modern urban mobility: convenience, accessibility, and sustainability. By providing a unified platform for diverse transport options, Floya addresses the complexities of navigating a growing city like Brussels and sets a new standard for multimodal solutions.

Driving Innovation Through Collaboration

Behind Floya’s success lies a collaborative effort involving multiple stakeholders. ngage played a key role in defining Floya’s mission and vision as a MaaS (Mobility-as-a-Service) solution, aligning all partners through effective program and project management, and developing a user-centric product strategy. The team also worked on optimizing customer strategy and CRM to enhance user engagement, while managing partnerships with various mobility providers to strengthen the app’s multimodal offering. 

Alongside ngage, key partners such as Trafi, asUgo, The House of Marketing, GCP Consulting, and VALKUREN contributed their expertise to refine the app’s functionalities and ensure a high-quality user experience.

The project’s complexity required innovative thinking, agility, and a commitment to delivering value to users. Floya represents not just a technological achievement but also a model of how effective partnerships can drive meaningful change in urban mobility. By connecting people with reliable, multimodal transport options, Floya demonstrates what is possible when technology and collaboration intersect.

Looking Ahead

Floya’s impact to date is only the beginning. As urban mobility continues to evolve, so too does Floya. New features are already in development to further enhance the user experience, from smarter trip-planning tools to expanded service integrations. These updates aim to address the evolving needs of users while maintaining Floya’s position as a leading Mobility-as-a-Service (MaaS) solution in Brussels.

In addition to technological advancements, the ongoing collaboration with public and private stakeholders ensures that Floya remains a relevant and effective tool for sustainable mobility. By fostering innovation and responding to user feedback, the app continues to set new standards for urban transportation.

A Vision for the Future

Floya’s journey reflects a broader vision for the future of mobility in Brussels. By making transportation more accessible, convenient, and environmentally friendly, the app supports the city’s goal of creating a more sustainable and connected urban environment. For policymakers, businesses, and individuals alike, Floya serves as a compelling example of how integrated solutions can drive positive change.

Looking ahead, the potential for Floya to further transform Brussels’ mobility landscape is immense. As the app evolves, it will continue to play a key role in shaping a city that prioritizes sustainability and quality of life for its residents and visitors. With a strong foundation already in place, Floya is poised to remain at the forefront of smart mobility solutions, paving the way for a more connected and sustainable future.